self respect or lack of it

so how does one define it ....it has got its origins on how we behave and our personality is ...why suddenly does this question prop inmy mind , is just a reflection on my on personality which in a few words can be described as " easy going , warm friendly person" however some times it gives people an impression that " taken for granted person" , well that is not the case and i feel that i take a look at my behaviour and persona .
another aspect is the values which we stand for should get reflected in our persona ...rite now it is not the case ... i firmly believe in an individual benefit is 2nd only to society benefit and sustainable living is the only way to go ... i am honest in my work and dealings ...